After I facilitated a class on Utiva in early 2022, I got dozens of messages from people curious about product marketing. They wanted to transition but they could not find one comprehensive resource where they could refer to, to teach them the step-by-step process of breaking into product marketing. I could understand them because I was just as lost before I transitioned. So I decided to change that for every other person out there.
If you are looking for a resource that can give you clarity and the right information you need to land your first job in product marketing, you should read this book.
You will learn the relevant hard & soft skills required & a guide to applying for your first product marketing jobs, interview tips to nail your interviews, how to succeed in the first 90 days and how to manage relationships in this role.
This book is written in simple steps that you can easily follow and apply. I have also attached a sample portfolio and GTM template. These resources will come in handy in your journey to landing your first product marketing role.
I transitioned into product marketing 2 years ago after exploring careers in Customer support, content marketing and marketing communications. Just like me, there are so many others who transitioned into product marketing from unconventional backgrounds, including technical backgrounds like engineering. That is the beauty of product marketing.
It is such a diverse role that you can fit into if you’re curious enough to listen & learn, want to solve problems and are keen on collaboration. I work with the best and brightest minds in Product Marketing, and across multiple industries in Nigeria and abroad. I have been so lucky to be mentored by great teachers and mentors, including Div Manickam, one of the top 100 product marketing influencers in the world (2019-2021, PMA) What I love the most about being a product marketer is being at the centre of change. Listening to users, having deep & creative conversations, continuous exposure to new things/ideas and most importantly, seeing a process that started out with a little bit of chaos come together as great value for the thousands and millions of users.
It is magical to be at the centre of all this. I love the work that I do and I hope that this book exposes your curious mind to the possibilities a career in product marketing can create for you. I am always happy to connect and share ideas about product marketing and life in general so feel free to connect with me on linkedin and drop a message too. While I enjoy being a nerd, I do have other interests like: photography, arts & craft, travel, fashion styling & contemporary dance.